{"id":106,"date":"2006-11-18T11:50:30","date_gmt":"2006-11-18T15:50:30","guid":{"rendered":"http:\/\/blogs.law.harvard.edu\/amy\/2006\/11\/18\/harvard-law-school-to-study-legal-service"},"modified":"2012-05-07T15:19:05","modified_gmt":"2012-05-07T19:19:05","slug":"harvard-law-school-to-study-legal-services-buying-and-law-firm-mark","status":"publish","type":"post","link":"https:\/\/archive.blogs.harvard.edu\/amy\/2006\/11\/18\/harvard-law-school-to-study-legal-services-buying-and-law-firm-mark\/","title":{"rendered":"Harvard Law School To Study Legal Services Buying and Law Firm Marketing"},"content":{"rendered":"<p>Not breaking news, but I missed this one \u2014 Harvard Law School has launched a five-step research project, <a target=\"_blank\" href=\"http:\/\/www.law.harvard.edu\/programs\/plp\/ctrprojects.htm\">How Corporate Clients Purchase Legal Services<\/a>, to examine how Fortune 500 (or equivalents) make three kinds of significant purchasing decisions: &#8220;bet the company&#8221; decisions, &#8220;long-term relationships,&#8221; and &#8220;individual assignments&#8221; such as large litigation or transactions. A final phase of the study may include &#8220;meeting with selected law firms to discuss a companion study on how firms market themselves to companies.&#8221; See related article in <a target=\"_blank\" href=\"http:\/\/www.newenglandinhouse.com\/gateway.cfm?id=437\">New England In-House<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Not breaking news, but I missed this one \u2014 Harvard Law School has launched a five-step research project, How Corporate Clients Purchase Legal Services, to examine how Fortune 500 (or equivalents) make three kinds of significant purchasing decisions: &#8220;bet the &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"more-link\" href=\"https:\/\/archive.blogs.harvard.edu\/amy\/2006\/11\/18\/harvard-law-school-to-study-legal-services-buying-and-law-firm-mark\/\"> <span class=\"screen-reader-text\">Harvard Law School To Study Legal Services Buying and Law Firm Marketing<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":89,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[192],"tags":[],"class_list":["post-106","post","type-post","status-publish","format-standard","hentry","category-law-firm-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/posts\/106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/comments?post=106"}],"version-history":[{"count":1,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/posts\/106\/revisions"}],"predecessor-version":[{"id":790,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/posts\/106\/revisions\/790"}],"wp:attachment":[{"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/media?parent=106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/categories?post=106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.blogs.harvard.edu\/amy\/wp-json\/wp\/v2\/tags?post=106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}